Ecommerce growth is more than traffic.
Most e-commerce brands try to grow by putting more money into ads and bringing more people to the store.
That matters. But it’s only one side of the equation.
Growth can also come from making the website perform better with the traffic already coming in: getting more visitors to buy, increasing the value of each order, and giving customers more reasons to come back.
More traffic helps. A better-performing store makes that traffic worth more.
E-COMMERCE GROWTH IS MORE THAN MORE TRAFFIC.
Most e-commerce brands try to grow by putting more money into ads and bringing more people to the store.
That matters. But it’s only one side of the equation.
Growth can also come from making the website perform better with the traffic already coming in: getting more visitors to buy, increasing the value of each order, and giving customers more reasons to come back.
More traffic helps. A better-performing store makes that traffic worth more.
MY APPROACH.
I focus on three things:
1. Get more visitors to buy
Improve how the store builds trust, presents products, removes friction and guides people toward the purchase.
2. Increase the value of each order
Use better product offers, bundles, cross-sells, upsells, pricing and merchandising to make every purchase worth more.
3. Give customers reasons to come back
Improve the parts of the store that support repeat purchases, loyalty, replenishment and the next order.
I look at the website as a revenue system, not just a design.
The goal is to make more from the traffic and customers you already have before assuming the answer is simply more traffic.
MY APPROACH.
I focus on three things:
1. Get more visitors to buy
Improve how the store builds trust, presents products, removes friction and guides people toward the purchase.
2. Increase the value of each order
Use better product offers, bundles, cross-sells, upsells, pricing and merchandising to make every purchase worth more.
3. Give customers reasons to come back
Improve the parts of the store that support repeat purchases, loyalty, replenishment and the next order.
I look at the website as a revenue system, not just a design.
The goal is to make more from the traffic and customers you already have before assuming the answer is simply more traffic.
